These terms reference the concentration of essential oils in a scent. Parfums or perfumes are the strongest strength with approximately 20-30% of essential oils. Eau de Parfum (EDP) represents midrange strength consisting of 10-15%, and Eau de Toilette (EDT) is the lightest strength containing the least amount of essential oils with a range of 3-8%. Currently, all Bashashat fragrances are eau de parfums (EDPs) and contain between 10% and 40% essential oils, depending on the fragrance.

The most significant influence on scent longevity is ensuring that skin is properly moisturized prior to applying the scent. Layering products such as body lotions or oils with the same scent will also increase the longevity and intensity of a scent.

We recommend applying your Bashashat fragrance to your pulse points. This includes each of your wrists and neck. We also recommend spraying the back of your neck so that you leave a scent trail behind you. It is recommended to apply the fragrance directly to the skin to allow the fragrance to blend with one’s chemistry as well as emit scent when warmed by the body. Do not rub the fragrance on skin or rub your wrists together, as this will alter how the fragrance develops.

To maintain the quality of your Bashashat scents after purchase, we advise that they are stored away from daylight, heat and extreme temperature change, which are the greatest causes of perfume deterioration. The perfect environment for a Bashashat fragrance is a dark, cool space like a drawer, or on a shelf in a closet in a room with stable temperature. Do not store your fragrance in a bathroom or car.

Bashashat uses only the finest natural ingredients in its fragrances, but some ingredients are impossible to extract from the natural source, like blackberry for example. Also, as regulations on natural materials have increased, some are not available in their natural form. Bashashat uses the finest natural molecules (or synthetics as they are also called) to replicate these ingredients.